Dina Mukherjee, CEO, www.moviecardindia.com, has closely revolved around building consumer centric brands for the last 17 years. Her journey began in 2000 with Barista as Brand Manager, where she was involved in brand positioning and communication of new product ranges. She went on to hold important portfolios with Indian retail giants Future Group and F&B conglomerate PAN India Food Solutions.
MoviEcard, a unique subscription plan for Rs 399, where in one can watch unlimited new movies for 30 days in cinemas. Currently with over 5 lakh subscribers, MoviEcard Sales is an independent entity and aims to be the largest cinema subscription plan across 250 cities and 2,000 screens by 2019
India's first ever movie subscription program where in a patron can watch 'Unlimited New Movies for just Rs 399/-'
It is an E-Card to match India's Vision of Digital India.
This particular card can be used by the consumer across 100 + Carnival properties in the country.
Movie watching is considered to be one of the largest habit in India .
Plus this MoviEcard allows the consumers to have an access to all 'New Movies' at Cinemas unlike Amazon Prime / Netflix / Hotstar where they showcase 'Latest' movies but not 'New Movies'.
To increase movie watching as a habit as a result they spend more time in Cinema Halls like they do it in a Mall or a Garden or Amusement Parks.
To give the consumer in Tier II & Tier III cities 'Unlimited access to new movies, where in, money comes later entertainment comes first.
Join India's first movie subscription service today
Largest Multiplex chain presence across the country
Watch new movies including blockbusters at theatres near you